Holotronica partnered with My Beautiful City to develop a daytime holographic installation for the launch of a special edition Johnny Walker whiskey by Olivier Rousteing. The installation utilised 12 panels of M3 HoloLED technology, assembled within a 3-meter 3D structural frame. Thanks for Nick Diacre, DDLD Design for his invaluable technical support. The Holographic display provided an exciting feature for the launch party at Harrods in June.
The visual content, post-produced by Holotronica, comprised four distinct sequences representing the seasonal characteristics embodied by the whiskey. HoloLED delivers a very slick high-visibility, daylight-compatible holographic installation.
