*NB: This article and its pictures are used, with permission, from Anna Valley. See HERE
In June, Holotronica supplied a Hologauze® screen for the BAFTA Awards in London. The concept, achieved by BamBam Productions and Anna Valley, was to deliver an online interactive hologram technology experience at the entrance to the BAFTAs, which took place at London’s Television Centre on 6 June.
On the day of the BAFTA TV Awards, members of the public had the chance to register their interest via the Virgin Media website. Each successful fan was offered a choice of digital avatar, onto which their head would be added, with the resulting combination projected onto Hologauze® to create the final hologram. The hologram was subsequently introduced to their chosen celebrity by presenters Stacey Dooley and Vick Hope and the interviews were then filmed and streamed online on a custom-built platform.
On the night, stars including actors Shelley King and Richard Blackwood appeared in hologram form, with the latter digitally dressed in a red tuxedo and enhanced with a projected hairstyle. Along with members of the public rendered in virtual form, they had the opportunity to speak with the two hosts and stars including Diversity’s Ashley Banjo and Strictly Come Dancing professional dancer Oti Mabuse.
“The event was very well-received, both by the people who took part and the sponsor,” says Sharon Kersley, Bam Bam’s managing director. “It’s also important to note that there was definitely a dimension to this project of it being a proof of concept. I think it’s given a lot of people a sense of what can be done with this technology and the kind of unique experiences it can help to deliver.”
Huge thanks to the team involved for realising such an ambitious and creative idea using Hologauze®:
Brodie Povey – Anna Valley
Shaun Wilton – Anna Valley
Sharon Kersley – Bam Bam Productions MD
Studio Giggle (Avatar design)